Sports Sponsorships

From our elite cycling team to our record-setting rodeo cowboy, Jelly Belly sponsors many exciting athletes and programs. Each program entertains the fans in a unique way and brings them closer to Jelly Belly. They interact with thousands of people at races and events and, of course, hand out lots of Jelly Belly jelly beans!

The Jelly Belly Pro Cycling Team, fueled by Sport Beans® jelly beans, competes in the biggest races all over the US and abroad. Team Sport Beans®/NTTC bikes, swims and runs their way to the top of the US triathlon standings. Michael Jones is a champion roper with a world record under his belt. Stunt pilot Kent Pietsch leaves spectators speechless with his unbelievable aerial acrobatics. And Sweden’s Carin Koch has been a top LPGA contender for more than ten years, with over 40 top-10 tournament finishes.

Click Here to learn more about our sponsorships in English.